ALORĀ® is a California-born fine jewelry brand creating timelessly modern pieces for the contemporary woman and man. On the forefront of colored cable jewelry, ALOR utilizes stainless steel cable accented with 18kt gold, diamonds, pearls, stingray and more in their iconic shades of color.

Established in 1979 as a family-owned and operated business, the brand combines the casual simplicity of high fashion elegance with industry-leading and iconic color, texture and design. ALOR is devoted to creating world-class works of art, to be worn in everyday life, once in a lifetime occasions, and everything in between.

ALOR lives by the motto, "You don't have to be the best at everything, you just have to be the best at what you do," and brings that ideal in to every aspect of the company from design, to customer service, to the craftsmanship of the jewelry.